The use of online research to obtain feedback from the target audience has grown significantly in recent years as it often provides a low-cost route to wide target audience. Protel works with its clients to develop customised online surveys so that a wide range of ‘added value’ information can be obtained including data on their customers, brands, products and potential areas for new development.
There is frequently a need to support an internet-based research project (such as web, email and online panels) with methodologies that reach segments of the population that are not regular internet users, so an integrated approach is beneficial for these project requirements, which can be all expertly coordinated by Protel.
Protel can collaborate with you to design and script the online questionnaire, to support your specific research objectives and to ensure the required outcomes are delivered. The web-based surveys are developed using a flexible software solution, that is supported by Protel staff, who are experts in designing and analysing the data from online questionnaires.