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Building rapports on a quantitative scale

Face to Face interviewing is the most frequent method currently used for quantitative research as it can be used to conduct research in multiple locations including on- street; in-store; in the respondent’s workplace or home and for exit interviews.

Face to Face interviewing enables the interviewer to build a rapport with the respondent and ensure a higher interview completion rate.

‘Stimulus content’ can be used during the interview, such as photographs, pictures, packaging, adverts and brand and product attributes to support interview feedback.

Face to Face

sectors we cover

Consumer (B2C), Business to Business (B2B) and the Public Sector

Working with a large number of leading companies, Protel has developed an outstanding reputation for its Fieldwork services and in-depth market research and analysis, building a strong presence in these areas due to the quality of the service we deliver.