Building rapports on a quantitative scale
Face to Face interviewing is the most frequent method currently used for quantitative research, as it can be used to conduct research in multiple locations including; on-street, in-store, in the respondent’s workplace or home, and for exit interviews.
Face to Face interviewing enables the interviewer to build a strong rapport with the respondent. This in turn leads to high quality responses and a higher interview completion rate.
‘Stimulus content’ can be used during the interview, such as photographs, pictures, packaging, adverts and brand and product attributes to support interview feedback.
With an expansive network of interviewers across the whole of the UK, Protel prides itself on finding even the most ‘difficult to reach’ of respondents.