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Building rapports on a quantitative scale

Face to Face interviewing is the most frequent method currently used for quantitative research, as it can be used to conduct research in multiple locations including; on-street, in-store, in the respondent’s workplace or home, and for exit interviews.

Face to Face interviewing enables the interviewer to build a strong rapport with the respondent. This in turn leads to high quality responses and a higher interview completion rate.

‘Stimulus content’ can be used during the interview, such as photographs, pictures, packaging, adverts and brand and product attributes to support interview feedback.

With an expansive network of interviewers across the whole of the UK, Protel prides itself on finding even the most ‘difficult to reach’ of respondents.

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sectors we cover

Consumer (B2C), Business to Business (B2B) and the Public Sector

Working with a large number of leading companies, Protel has developed an outstanding reputation for its Fieldwork services and in-depth market research and analysis, building a strong presence in these areas due to the quality of the service we deliver.