This project was designed to help the DTI plan and manage the UK’s transition to digital broadcasting. Its aim was to understand the value that people place on the variety of digital television services that are available, or could be available to them in the future.
The project was split into two parts. Firstly CATI was used to carry out an initial 15 minute interview among 2,000 UK respondents about the television packages they were currently receiving. Quotas were set to cover satellite and cable viewers as well as digital terrestrial and terrestrial only viewers.
At the end of the interview, all respondents were asked if they would be prepared to carry out a second interview. If they agreed to this, a pack containing 20 choice exercises was sent to them. 400 people were subsequently re-contacted and a 10 minute stated preference interview was carried out.
Both elements were achieved within the agreed time scales and all quotas were met.
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